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goal

To raise Discovery Channel’s content awareness and its ratings in Ukraine.

challenge

Low involvement of male audience in online activities and small budget for promo.

client

Discovery Communications

solution

Every man considers himself a hero even sitting in front of TV. We deсided to create a psychological test closely connected with the channel's content which can make a hero out of anyone.

idea

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To participate in a lucky draw of 4 cameras Go Pro Hero2 users should have shared their results on a social network. More than 450,000 people uncovered their inner hero and learned about one of the Discovery Channel fascinating TV shows.

The results were better than anybody expected!

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